The Greening of Detroit Springs into a Fresh Look
Troy, MI; June 17, 2008 -- The Greening of Detroit (www.greeningofdetroit.com)
partnered with Media Genesis, an internet solutions company located in Metro-Detroit,
to create an online virtual experience for its visitors. Media Genesis is taking an active role in
consulting and producing their new website, which exhibits enhanced graphical
appearance and functionality. The
Greening of Detroit is a prominent local nonprofit organization that relies
heavily on volunteers, corporate partnerships, and individual donations. The Greening's enhanced website design and
functionality now makes it easier for them to orchestrate volunteer events and
secure charitable donations.
"Our
partnership with Media Genesis has allowed us to expand our technology within
the organization. It is difficult to
find corporations like Media Genesis to take the time and create an
environmental web site that is both user friendly and have a cool and
professional look." stated Rebecca Salminen-Witt, President of The Greening of
Detroit.
Media
Genesis provides expertise to The Greening with a variety of services including
online marketing, content writing, design, secure e-donations, and a custom
back-end content management system that allows The Greening to make website
updates at their convenience via a friendly user interface. Rebecca Salminen-Witt underlines the
importance for "The Greening of Detroit to have a web site that functions so
that our partners and volunteers can view activities and events that are
helping Detroit
become cleaner and greener."
Media
Genesis will continue to support The Greening of Detroit by adding additional
content management system features and functionality, as well as providing
technical network support to improve their IT infrastructure. "Media Genesis has helped The Greening of
Detroit with the technical support and resources needed to expand and evolve
into one of Detroit's
leading environmental organization." stated Rebecca.
A large
body of work in the nonprofit sector provided Media Genesis with a special
sensitivity for the evangelical and emotional nature that typically drives
participation and support in this sector.
"The Greening has built a strong and prestigious community of sponsors,
contributors and volunteers. We knew
that it was critical to highlight those projects and people - and to use the
evidence of their support to establish instant creditability byway of a graphic
environment that is engaging, compelling and easy to navigate." says Antoine
Dubeauclard, President of Media Genesis.
About Greening of Detroit
The
Greening of Detroit was founded in 1989 to improve the quality of life in Detroit by guiding and inspiring the reforestation of Detroit's neighborhoods,
boulevards and parks through tree planting projects and educational programs.
Over the years, The Greening has expanded its outreach to include a broad
sector of greening activities. Its mission reflects this growth: "Guide and
inspire the growth of a ‘greener' Detroit
through planting and educational programs, environmental leadership, advocacy,
and by building community capacity." The Greening hosts annual planting
projects ranging from full park restorations to streetscape renovations and
massive street tree plantings to the creation of community and family vegetable
gardens.
